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From standard PU to glitter, flock, and glow-in-the-dark — here are the five HTV types that drive the most repeat orders in custom apparel decoration.
If you run a custom garment decoration business, your HTV inventory is your most important stock decision. The right range means you can say yes to more orders, upsell premium finishes, and keep customers coming back. Here are the five types we consistently see driving the highest repeat orders.
The workhorse of the industry. Thin, soft, and easy to weed — standard polyurethane HTV works on cotton, polyester, and blends. Choose gloss for sporty designs and matte for a high-end soft-hand feel.
Consistently one of the top-selling finishes for children's clothing, dance costumes, and novelty apparel. Modern glitter HTV is thin enough to layer without adding excessive bulk, and the PET glitter particles are colour-fast through 50+ washes.
Flock creates a soft, velvety raised texture — popular for vintage-style varsity designs, sports numbers, and premium brand logos. It has a distinctive tactile quality that customers immediately notice and appreciate.
Essential for activewear, swimwear, and any application on a highly elastic fabric. Standard HTV will crack on spandex; stretch HTV moves with the fabric and maintains adhesion through repeated wear.
Safety-conscious consumers and workwear brands drive steady demand for reflective HTV. It shows as a subtle grey during the day and lights up brightly under headlights or torches — great for cycling gear, running apparel, and high-visibility workwear.
Contact us for our full HTV sample pack — 30 finishes in A5 sheets, free on your first order.
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